What are Cookies?
A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual.
The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.
We use traffic log / Analytics cookies via Google Analytics to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.
Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not.
A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.
Google Analytics is Google’s free web analytics tool that helps website owners to understand how their visitors engage with their website. Google Analytics collects information anonymously and, much like examining footprints in sand, it reports website trends without identifying individual visitors. Analytics uses its own set of cookies to track visitor interactions. These cookies are used to store information, such as what time the current visit occurred, whether the visitor has been to the site before and what site referred the visitor to the web page. Google Analytics customers can view a variety of reports about how visitors interact with their website so that they can improve their website and how people find it. A different set of cookies is used for each website and visitors are not tracked across multiple sites. Analytics customers are obliged to notify users of their use of analytics software. To disable this type of cookie, some browsers will indicate when a cookie is being sent and allow you to decline cookies on a case-by-case basis. In addition to declining cookies, you can also install the Google Analytics Opt-out Add-on in your browser, which prevents Google Analytics from collecting information about your website visits.
We use Google AdSense / Advertising cookies to display adverts relative to which pages are being used.
Google AdSense serves ads based on the content of sites that you’ve viewed or the application that you’re using on your device and may also use other partner data to target ads. For example, if you visit a gardening site, ads on that site may be related to gardening. In addition, we may serve ads based on your interests. As you browse Google sites or websites that have partnered with us or use and download applications on your device, Google may place cookies or anonymous identifiers (see more on anonymous identifiers below) in your browser or on your device to understand the types of pages visited, content that you viewed or applications on your mobile device. Based on this information and/or anonymised partner data, Google associates your cookies or anonymous identifiers with relevant interest categories and uses these categories to show interest-based ads. For example, if you frequently visit travel websites, Google may show more ads related to travel. Or, if you download a golf application, Google may show you ads related to golf. Google may also show you ads related to the content of sites in your recent browsing history. Google can also use the types of pages that you have visited, content that you have viewed or applications on your device to infer demographics like your gender and age category. For example, if the sites that you visit and applications you download have a majority of female visitors (based on aggregated survey data on site visitation or application usage), we may associate your cookies and anonymous identifiers with the female demographic category.
In addition to ads based on interest categories, Google allows advertisers (including Google) to show you ads based on your previous interactions online or in applications, such as visits to advertisers’ websites or applications. For example, someone who visited the website or shopping application of an online sporting goods store can later receive ads about special offers from that store.
Google will not associate sensitive interest categories with your cookies or anonymous identifiers (such as those based on race, religion, sexual orientation, health or sensitive financial categories) and will not use such categories when showing you interest-based ads.
How to opt out of Cookies on this site:
You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.
For more information please visit: www.aboutcookies.org
Google Analytics Opt-Out
If you want to opt out, download and install the add-on for your current web browser. The Google Analytics Opt-out Browser Add-on is available for Internet Explorer, Google Chrome, Mozilla Firefox, Apple Safari and Opera.